Boost Your Brand with a Nonprofit Partnership
Contracting companies are partnering with the EGIA Foundation to strengthen the HVAC industry workforce and boost their brand purpose. As a contractor, you have a powerful opportunity to increase your impact by forming a similar partnership. Your brand is different but the motive is the same: doing good while doing business.
Jason Hanson, President of Sierra Pacific Home & Comfort, is actively engaged in the HVAC industry and the communities he serves. One of their core values is ‘People Dedicated to Excellence.’ A fully trained and engaged team is crucial in achieving Sierra Pacific Home & Comfort’s brand purpose of being “driven to solve our client’s energy and comfort problems using our expertise with integrity, and fulfilling our commitments by delivering exceptional service and craftsmanship in such a manner that we become our client’s one and only choice”. These beliefs are rooted in their partnership with the EGIA Foundation. Going beyond a donor relationship, Sierra Pacific Home & Comfort is actively engaged in promoting the EGIA Foundation Scholarship Program through social media and email campaigns.
Consider promoting the EGIA Foundation Scholarship Program, like Jason, to boost your brand and connect with future employees. The EGIA Foundation Scholarship Program wants to give $2500 to 20 future HVAC technicians who are high school seniors or recent graduates. Weldon Long, New York Times bestselling author and contracting business expert, will tell you how in this clip from Cracking the Code. Our industry’s future needs your help.