The EGIA Foundation Industry Study discovered that poor public image is a major factor attributing to the HVAC labor shortage. This discovery is the basis of a public awareness campaign targeted at students, parents, and secondary school professionals.
Through a compelling media campaign, we expect to demonstrate that HVAC is not a last resort profession. Currently, messaging and context is being developed by a steering committee made up of industry allies. The campaign will launch in Summer/Fall 2019.